Why Search Engine Optimization Is Necessary

When you search for a certain something on a search engine it opens up a number of pages containing possible answers for your search. These answers are your search results and the pages which contain these are the SERP or Search Engine Result Pages. Now, consider the many times that you have probably used a search engine, and the many results which each of these searches have raked up. If you think about it closely you will probably discover that out of all those million SERPs that you have opened up through your searches each time you have probably visited at the very most the first 3 pages of results, the rest you have ignored like they didn 't even exist.

As the owner of a website being thus ignored by visitors and sidelined by search engines has probably kept you up nights wondering exactly how you might better the position of your site. Well the answer is simple; through SEO.

SEO, or Search Engine Optimization refers to a process by means of which a website earns high ranking among the search results, gets a coveted place on the SERP and therey pulls in a large chunk of unique visitors.

Who needs SEO?

Websites can broadly be classified into 4 different types:

Personal sites

Corporate Sites

Sites providing information

E-commerce sites

As is obvious the first two types of websites can hold their own without using SEO. That is because they are target group is in itself a niche and it does not want or need audiences beyond that niche. However, that can not be said for the last two types of websites. If you build a site primarily to circulate information or for commercial use then you would definitely need unique visitors, these may be found only by means of good ranking on SERPs and therefore by means of SEO.

Another important consideration, while on the topic of content, is keywords. Your keywords are words or phrases which summarize or represent the main topic or subject of your site, when a search engine scans the body of your websites text it picks up these repeating words and match them with the words being searched if they match then you get a high ranking.

When selecting your keywords make sure you choose words which are most likely to be used by users searching for a site like yours or subjects covered by your site. After you have selected them sprinkle them abundantly within the text of your site. However be careful that you do not unnecessarily stuff them at inappropriate junctures cause that might attract criticism or even a penalty. Your keyword density per page can be anywhere between 5-15%, depending on of course how skillfully you may choose to repeat them. Make sure that you use your key words / phrases freely in the first two paragraphs of the text. Also, remember to include them in the concluding line of your text. But most importantly use them in your anchor text, certain Search Engines like Google put a lot of importance on the anchor text of your inbound links.

Judge for yourself

Here are the reasons we think optimization is a must, you decide for yourself.

More than 80% of net-users find websites by means of search engines.

90% of these users do not bother to check beyond the first 30 results.

75% of those using search engines intend to buy a product or service.

Professional SEO is twice as effective as all other internet marketing methods and 8 times more effective than banner advertisements.

Fractions and Rational Numbers – What is the Difference?

Most of us go through years of school math courses and still are confused about some basic things. For example: Why can not you divide by zero? Why is .999 … equal to 1, and not a bit less?

There are loads of these kinds of questions, that would not be a cause of frustration at all, if they were taught reasonably and clearly.

Unfortunately most of these things are supposed to be covered in elementary school, and most elementary school teachers do not have a good understanding of basic math concepts. Instead they are supposedly to teach just a collection of "skills."

One of the simplest concepts that is usually left inadequately explained is the difference between fractions and rational numbers. Let's see if we can clear it up now.

A fraction is a number that expresses part of a whole as a quotient of integers (where the denominator is not zero).

A rational number is a number that can be expressed as a quotient of integers (where the denominator is not zero), or as a repeating or terminating decimal. Every fraction fits the first part of that definition. Therefore, every fraction is a rational number.

But even though every fraction is a rational number, not every rational number is a fraction.

Why? Consider this:

Every integer (all the whole numbers, including zero, and their negatives ….- 3, -2, -1, 0, 1, 2, 3 …) is a rational number , because it can be expressed as a quotient of integers, as in the case of 4 = 8/2 or 1 = 3/3 or -3 = 3 / -1 and so on. So integers such as 4 or 1 can be expressed as the quotient of integers.

But an integer is not a fraction . 4 is an integer, but it is not a fraction. 4 is not expressed as the quotient of integers. The difference here is in the wording.

A fraction is a number that expresses part of a whole. An integer does not express a part. It only expresses a whole number.

A rational number is a number that can be expressed as a quotient of integers, or as part of a whole, but fraction is a number that is (must be) expressed as a quotient of integers, or as part of a whole – there is a difference. The difference is subtle, but it is real.

There are slightly different variations of the definition of a fraction, including, "A fraction is the ratio of two whole numbers, or to put it simply, one whole number divided by another whole number."

That definition also shows that an integer is not a fraction, because an integer is not a ratio. It can be expressed as a ratio, but it is not a ratio in itself; it can be divided by another whole number, but it i s not being divided.

In a nutshell, the fractions are a subset of the rational numbers. The rational numbers contain the integers, and fragments do not.

What Are the Top 10 Tips for Small Business Branding?

Managing a business is not an easy job but promoting your business may be as hard as anyone else could ever imagine. And some small business owners thought that they have only limited things in order to manage and promote their business then they are definitely wrong. And some think that branding is for big businesses only then I will prove you wrong. And despite the business size, branding can be as effective as it can be. Here are the top 10 tips for small business branding.

The first one is to focus on the thing that you would like to establish, people won’t be attracted if you promote everything and anything under the sun, being an expert on one thing is what matters the most for the clients, making clients confused can never be a good idea, make them think on one important thing that stands your business.

The second one, is consistency on your performance. No one would love to patronize a company that doesn’t have consistency on its performance or on its quality. If you commit something to some clients, make sure you’ll do it, first impressions really lasts so better make sure to impress them positively and maintain it in order for you to have their loyalty.

The third one is to make an overview of your business at least on a one page document, letting them know how your business is running and what are your goals, mission and vision are very important tools in achieving for their approval, just be sure to make it brief and concise, no one will last if you write on plenty of flowering words, better to put on true informations.

The fourth one is, good treatment between you and your employees and between clients and employees as well, nothing can beat that.

The fifth one is, to remember that branding needs straight direction and longer maintenance and that there should be straight connection between the actual and the desired image.

The sixth one, join locally organized events and be one of the committees, it’s a good way to establish your image and business.

The seventh one is to blog, blogging is one of the great tools in establishing your business, making other people have an idea about it.

The eight one, you don’t have to depend everything to your logo, logo doesn’t make up the whole part of the business, so never spend too much time and effort on it, its just a part of the business.

And having your own company website is on the ninth place because obviously almost all people uses web, and the last one is not to depend too much on blogs, you must explore more over.

That’s the top 10 tips for small business branding Just don’t be afraid to give a try and to plan big for your business. And searching for branding tips can be easily done when you are eager to do it.

Why Internet Marketing Videos Are Leveling The Playing Field In Internet Marketing

This article outlines a popular video marketing strategy and also discusses how average people are becoming internet superstars through the power of internet marketing videos. Part 1 of this article discusses how internet marketing videos are enabling many people to grasp concepts that they normally would not be able to assist. Part 2 of this article goes into detail about an effective video marketing strategy

What could be more enticing to the aspiring internet marketer than to look over someone's should while watching an internet marketing video tutorial? That's why video tutorials are fast becoming the most popular way to learn any subject matter. If you use screen capture video recording software like Camtasia, then you can make as many video products as you want.

More and more offline businesses are using video tutorials to support their customers and train their work force. When it comes to online marketing, it just makes sense to have videos to help your customers and clients understand the concept you're trying to teach as an information product creator. The reason that internet marketing videos are leveling the playing field for the aspiring online marketer is that that makes it easier to rasp some new concepts. The understanding and understanding is now attained simply by watching a video.

There's no shortage of these internet marketing videos out there now, and people are actually selling master resell rights and private label rights to their videos. That's a pretty clear sign of how popular the videos are becoming, when people can make them so quickly and easily that they're selling the rights to them for not a lot of money. To learn as much as you possible can about internet marketing in the shortest amount of time, I highly recommend these internet marketing videos . And that's how these videos and lifting the playing field. It's a visual style of learning that is the closest you can come to step-by-step training.

Part 2 of this article deals with an effective video marketing strategy.

You have heard of YouTube before, right? Well, that site is extremeley popular right now because of the entertainment value it brings to thousands of people every day. If you look in the How-to section, you'll see some internet marketing videos there. The reason that many marketers put their videos up on YouTube is not just for the traffic from YouTube viewers. They put their videos up there to use YouTube's bandwidth instead of their own. Here's what some enterprising marketers are doing:

They make a video sales page and put it up on YouTube, then have as many people as possible comment underneath it so that it looks like it's getting good press. You'll see this in action when you go to a sales page and there's a video on there playable from YouTube's site. Putting a video up on YouTube for a product launch is a smart video marketing strategy. This means you do not have to use use your web server's bandwidth to play video, plus YouTube allows comments to be made underneath the video player. These comments can add credibility to the video and product it's selling.

The best thing for you to do as an aspiring marketer is to watch as many internet marketing videos as possible in order to get up to speed quickly. As a product creator, using Youtube's bandwidth is a good idea for now, since it helps your videos load quicker and you can get more expsoure for your sites this way. Just be aware of the fact that YouTube is starting to change their policies a little.